NSF certified to Standard 42 Tested against 5 NSF/ANSI standards 99.94% lead reduction 99.8% PFAS reduction Made in Palmetto, FL BPA + BPS free Independently lab-tested 100-gallon filter life NSF certified to Standard 42 Tested against 5 NSF/ANSI standards 99.94% lead reduction 99.8% PFAS reduction Made in Palmetto, FL BPA + BPS free Independently lab-tested 100-gallon filter life
A buying guide that starts with reading the report

How to actually read your water quality report.

Every U.S. water utility is required to send you an annual Consumer Confidence Report. Most people throw it away because the format is incomprehensible. This is a plain-English guide to what's in it, what the limits actually mean, and what to do with what you find.

EPA-required reports explained MCL, MCLG, AL — defined What to do next
Epic Pure XP Pitcher

If you're holding your utility's annual report and not sure what to do with it, you're not alone. The format hasn't changed much since 1996.

Every community water system in the U.S. is required by the EPA's Safe Drinking Water Act to publish an annual Consumer Confidence Report (CCR). It lists the contaminants the utility tested for, the levels they found, and how those compare to the EPA's legal limits. It does not, by design, tell you whether the water that ends up in your glass is safe — only whether the utility is in compliance. Those are two different questions.

This guide walks through what's actually in the report — the structure, the abbreviations, the asterisks — and what to do with the parts that matter. If you'd rather skip the PDF, your zip-code data is one click away.

Faster than reading the PDF

Look up your tap water by zip code.

We pulled the EWG Tap Water Database into a zip lookup so you can see what's in your local water without reading a 30-page report. Same source data the EPA points to.

What's NOT epic in your water? →
What the EPA, CDC, and EWG say about CCRs

The report exists for a reason. Here's what its authors say.

Quotes from federal guidance and independent watchdogs — what the report tells you, and what it doesn't.

U.S. EPA

"Community water systems must provide an annual report — called a Consumer Confidence Report (CCR) — to their consumers by July 1 of each year. The CCR contains information on the quality of the water delivered by the system."

EPA Safe Drinking Water Act, Consumer Confidence Reports Rule (40 CFR 141.151).

U.S. EPA

"The Maximum Contaminant Level Goal (MCLG) is the level of a contaminant in drinking water below which there is no known or expected risk to health. MCLGs allow for a margin of safety. The Maximum Contaminant Level (MCL) is the highest level of a contaminant that is allowed in drinking water."

EPA Drinking Water Glossary; National Primary Drinking Water Regulations.

Environmental Working Group (EWG)

"Many U.S. utilities operate within EPA legal limits while delivering tap water with contaminants at levels that exceed health-protective guidelines. The Tap Water Database catalogs hundreds of these compliance gaps by zip code."

EWG Tap Water Database, 2025 update.

U.S. CDC

"The CCR is a starting point. Hundreds of contaminants of emerging concern — including most pharmaceuticals, microplastics, and many PFAS compounds — are not currently regulated by the EPA and therefore are not required to appear in your annual report."

CDC Drinking Water; EPA list of unregulated contaminants under monitoring.

Anatomy of a CCR

The four sections of every U.S. utility report.

Every Consumer Confidence Report follows roughly the same structure. The names change, but the sections don't. Once you know what to look for, you can read any utility's report in about ten minutes.

Source River, reservoir, well — where your water comes from Contaminants Detected levels vs. EPA-defined limits Limits + footnotes MCL, MCLG, AL, and the asterisks * What to do Filter what's above health-protective levels
The four parts of the report that matter

Four sections every Consumer Confidence Report has — and what each one tells you.

The CCR is a long PDF, but most of it is boilerplate. The information that actually matters lives in four specific sections. Here's where to look, what to look for, and what the answer means.

01
The table

Because the EPA requires utilities to publish what they found.

The "Detected Contaminants" table · The single most-skipped, single most-important section

What it is

Every CCR contains a multi-column table listing the regulated contaminants the utility tested for and the levels they detected. Typical columns: contaminant name, units (ppm, ppb, ppt, mg/L), the highest level detected, the range across samples, the EPA's MCL, the EPA's MCLG, and the likely source. This is the single most important section of the report and the one most readers skip because the column headers aren't explained until page 6.

How to read it

Scan down the "Highest Level Detected" column and compare to the MCL column. Anything close to or above the MCL is what to focus on. Pay special attention to lead, arsenic, nitrates, trihalomethanes, and PFAS (if listed) — those tend to be the contaminants with the smallest gaps between "legal" and "health-protective."

~30+
Regulated contaminants typically tested. The EPA regulates about 90 drinking-water contaminants. Most utilities test for 30+ in any given report — but hundreds of unregulated contaminants don't appear at all.

Source: EPA National Primary Drinking Water Regulations; EPA Consumer Confidence Reports Rule.

02
The limits

Because legal limits and health-protective limits aren't the same number.

MCL, MCLG, AL · The acronyms that hide the most important fact in the report

What the acronyms mean

MCL — Maximum Contaminant Level. The legally enforceable limit. The number the utility is required to stay below.

MCLG — Maximum Contaminant Level Goal. The level the EPA considers health-protective with a margin of safety. For some contaminants like lead, the MCLG is zero. The MCL is set higher because zero isn't currently achievable at scale.

AL — Action Level. Used for lead and copper specifically. If more than 10% of household samples exceed the AL, the utility is required to take treatment action. Currently 15 ppb for lead (lowering to 10 ppb under the EPA's 2024 Lead and Copper Rule Revisions).

Why the gap matters

The MCL is what the utility has to meet. The MCLG is what the EPA's own health scientists say is actually safe. For some contaminants those numbers are identical. For others — lead, arsenic, several PFAS compounds — there's a meaningful gap between "legal" and "safe." That gap is where filtering decisions get made.

15 → 0
Lead Action Level vs. lead MCLG. Action Level is 15 ppb. The MCLG (the health-protective goal) is zero. Both numbers come from the same EPA rule — they exist for different purposes.

Source: EPA National Primary Drinking Water Regulations; EPA Lead and Copper Rule Revisions.

03
The footnotes

Because the asterisks are where the real story is.

"ND," range vs. average, sample year disclosures · The fine print that changes interpretation

What to look for

Footnotes in CCRs do a lot of work. Common things to check: "ND" means non-detect (below the lab's reporting limit, not absolute zero). "Average vs. Range" matters because a low average can hide a high single sample. Sample year disclosures can be older than you'd think — some less-frequent contaminants are sampled every 3 to 9 years, and the report may be reusing data. "Below the MRDL" applies to disinfectants like chlorine and chloramine. "TT" (treatment technique) means a technique-based standard rather than a numeric limit.

The big one

Look for any contaminant where the "Range" column shows a maximum that exceeds the MCL even though the average doesn't. That means at least one household sampled tested above the legal limit during the year — even if the utility is technically in compliance on average. Lead and disinfection byproducts are the most common offenders.

3 + 9
Years between samples for some contaminants. Many regulated contaminants are tested every 3 years; some on a 9-year cycle. The number in this year's CCR may not be from this year.

Source: EPA Standardized Monitoring Framework; EPA CCR Rule Quick Reference Guide.

04
What to do

Because reading the report is the start, not the end.

Filter what's worth filtering · Take the EPA's own recommendation

The decision tree

If a contaminant is above the MCL: The utility is required to notify customers and explain corrective action. You should follow up with them. In the interim, point-of-use filtration certified to the appropriate NSF/ANSI standard is the EPA's recommended approach.

If a contaminant is at or close to the MCL but below it: Technically compliant, but functionally elevated. Filter for it. The EWG flags these as the gap between "legal" and "health-protective" — and they're the most common reason households end up with home filtration.

If a contaminant is in the report but well below the MCL: Not a priority. The MCLG is the better benchmark; if you're below the MCLG, you're at health-protective levels for that contaminant.

If you're concerned about something not in the report: Get a comprehensive home water test from a state-certified lab. The CCR doesn't cover unregulated contaminants like most pharmaceuticals, microplastics, and many emerging PFAS compounds.

NSF 53
The EPA's filter recommendation for lead. A point-of-use filter certified to NSF/ANSI Standard 53 is what the EPA names specifically for households with lead-pipe plumbing risk. Pure XP is independently tested against that standard with 99.94% reduction.

Source: U.S. EPA Basic Information about Lead in Drinking Water; EPA CCR Rule.

The filter the EPA recommends — by name.

The EPA specifically names point-of-use filters certified to NSF/ANSI Standard 53 for lead reduction. Pure XP is independently lab-tested against that exact standard, with 99.94% lead reduction on the lab report. Plus 99.8% PFAS, 99.6% microplastics, and 97.88% fluoride. $84.

Shop Pure XP — $84
NSF certified to Standard 42
Tested against NSF/ANSI 53 (lead)
Tested against NSF/ANSI 401 (microplastics)
Tested against NSF/ANSI P473 (PFAS)
Made in Palmetto, FL

Why filtering at home closes the gap the report shows.

Once you've read the report, the next decision is what to do about the contaminants that are present at meaningful levels. Here's why the EPA points to point-of-use filtration first — and what that actually looks like in practice.

It's the EPA's own recommendation

For lead specifically, the EPA names point-of-use filters certified to NSF/ANSI Standard 53. Same recommendation for households with lead pipes. Same recommendation for households where the CCR shows lead at or near the Action Level. Pure XP is independently tested against Standard 53 at 99.94% reduction.

It addresses what the utility can't

The CCR covers what's in the water leaving the treatment plant. Lead picked up from your home's plumbing isn't in the report. Pharmaceutical residues aren't in the report. Microplastics aren't in the report. Filtering at the tap is the only way to address the gap between what's measured and what arrives in your glass.

NSF certified, not "tested to"

Pure XP is formally NSF certified to Standard 42 — facility audited, ongoing retesting. Independently lab-tested against NSF/ANSI 42, 53, 401, P231, and P473. The distinction between "certified" and "tested to" is real and we publish them separately.

No plumbing, no installer

Pure XP is a pitcher. It fits any kitchen, any apartment, any rental. No drilling, no conversations with landlords, no security deposit at risk. Refills at any tap, follows you when you move.

Made in Palmetto, FL

Manufactured in our own facility, not outsourced. Vertical integration is what makes ongoing NSF certification possible — NSF audits the factory, the factory has to be ours. Filter media is sourced from the U.S. and Japan.

The report is the input. Filtering is the action.

Reading your CCR tells you what's there. Filtering tells you what reaches your glass. The two work together — one is information, the other is what you do with it.

Thousands of 5-star reviews
From families across the country
0%
Switched for family health

We surveyed our customers and asked them why they switched. 71% said they wanted to know exactly what was in their water — and exactly what was being filtered out. The CCR is a starting point. The filter is the answer.

Frequently asked questions

What is a Consumer Confidence Report?

A Consumer Confidence Report (CCR) is the annual water quality report that every U.S. community water system is required to send to its customers by July 1 each year. It's mandated by the EPA's Safe Drinking Water Act and lists the regulated contaminants detected in your tap water over the previous calendar year, the EPA's limits, and how the utility's results compare.

How do I find my CCR?

Three options: (1) Your utility mails or emails it annually — usually around June or July. (2) The EPA's CCR locator at epa.gov lets you search by zip code. (3) Most utilities publish the current CCR on their website. If you rent, your landlord or property manager may also have a copy. Or use our zip-code lookup for a faster summary.

What's the difference between MCL and MCLG?

MCL stands for Maximum Contaminant Level — the legally enforceable EPA limit. MCLG stands for Maximum Contaminant Level Goal — the level below which there is no known or expected risk to health, with a safety margin. MCLG is the health-protective number; MCL is the achievable number. For some contaminants like lead, the MCLG is zero, but the MCL is set higher because zero isn't currently achievable at scale. The CCR usually shows both columns side by side — and the gap between them is where most filtering decisions live.

What's an Action Level?

An Action Level (AL) is used specifically for lead and copper. It's a threshold that, when exceeded by more than 10% of household samples, requires the utility to take treatment action. The current lead Action Level is 15 parts per billion (ppb). The EPA's Lead and Copper Rule Revisions are lowering it to 10 ppb. Either way, the Action Level is far above what the EPA and CDC consider health-protective for children.

What does "ND" mean in the CCR table?

ND means non-detect — the contaminant was either not found or was below the laboratory's reporting limit. It does not mean the contaminant is absolutely zero, just that it's below what the lab method can measure. Reporting limits vary by contaminant; for some, the "detection limit" is still meaningfully higher than the health-protective level.

Is being "in compliance" the same as "safe"?

No. Compliance means the utility met EPA's legal limits during the reporting period. Many utilities operate within EPA limits while still delivering water with measurable contaminants — including some at levels above what scientists consider health-protective. The EWG Tap Water Database tracks utilities that are technically compliant but have contaminant levels exceeding health-based guidelines. Compliance is the floor, not the ceiling.

What should I do if my CCR shows a contaminant above the MCL or AL?

First, check whether the violation was acute (immediate health risk) or non-acute (longer-term exposure). The CCR will say. The utility is required to notify customers of acute violations and explain corrective steps. For non-acute exceedances, the recommended action depends on the specific contaminant — but the EPA broadly recommends point-of-use filtration certified to the appropriate NSF/ANSI standard. For lead specifically, that's NSF/ANSI Standard 53. For PFAS, NSF/ANSI P473.

Does the CCR cover everything in my water?

No. The CCR only covers contaminants the EPA regulates and requires utilities to test for. Hundreds of contaminants of emerging concern — pharmaceuticals, many PFAS compounds, microplastics, and most personal-care chemicals — are not federally regulated and therefore not in the CCR. The EPA also doesn't currently regulate residential plumbing — so lead from your home's pipes isn't in the utility's report.

Read the report. Then filter the gap.

NSF certified to Standard 42. Independently lab-tested against NSF/ANSI 53 (lead), 401 (microplastics, pharmaceuticals), P231 (microbiological), and P473 (PFAS). The EPA names point-of-use filters certified to Standard 53 for lead reduction by name — Pure XP is independently tested against that exact standard at 99.94%. $84.

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