97.8%

Fluoride

99.6%

Forever Chemicals (PFAS)

99.94%

Lead

99.2%

Chromium 6

99.8%

Benzene

99.58%

1.4 Dioxane

99.9%

Glyphosate

99.62%

Microplastics

Cleaner Water, Bigger Impact

From Colorado to communities around the world, our filters remove up to 99.99% of contaminants like PFAS, lead, and microplastics. Every product helps eliminate plastic waste and protect your health.

Learn how we’re making waves

Free shipping on all subscription orders

Sustainable from start to finish

Every Epic filter is designed with the planet in mind. From recyclable materials and compostable packaging to our filter recycling program and USA-based production, we minimize waste at every step. Each filter keeps over 550 plastic bottles out of landfills—because clean water shouldn’t come at the Earth’s expense.

Product details

PITCHER FEATURES

Space Efficient Design: Fitting flawlessly on refrigerator shelves and boasting a 10 cup capacity, it's an ideal choice for households.

Filter Life Countdown Timer: Integrated into the lid, an LED timer counts down from 90 days, ensuring you're promptly reminded to replace the filter. Say goodbye to filter guesswork forever.

Intelligent Lid Design: The flip top lid enables effortless one-handed refilling. An integrated pouring barrier within the upper reservoir prevents unfiltered water from spilling during pouring. The convenient flip spout facilitates swift and smooth pouring.

Clear Upper Reservoir: Eliminate all uncertainty regarding the remaining water that needs filtering.

Long Lasting Filter: Each premium quality gravity water filter produces 150 gallons of fresh, contaminant-free drinking water.

Crafted From Medical Grade Tritan: BPA/BPS free construction so you don't have to worry about your pitcher altering your genetic make-up.

Lifetime Warranty: If you are not 100% satisfied with your pitcher for any reason, you may return it for a 100% refund. Visit our warranty page for more information (Epic Warranty)

Cost Savings: Purchasing bottled water proves to be costly in the long run and becomes a burdensome task, involving both expenditure of your resources and physical energy, as you transport it from the store.

FILTER FEATURES

Sub-Micron Filtration: Removes up to 99.9% of contaminants from tap water, including PFAS chemicals, heavy metals, fluoride, and pesticides.

Medical-Grade Polypropylene Construction: The filter is made from BPA/BPS-free polypropylenematerial, ensuring your pitcher won’t impact your health or genetic makeup.

Eco-Friendly Filters: 100% replaceable, recyclable, and BPA-free. Learn more about our recycling program.

Comprehensive Testing: Verified by multiple certified labs to eliminate over 200 tap water contaminants.

NSF/ANSI Testing Standards: Meets NSF/ANSI standards 42, 53, 401, and P473 for contaminant reduction in drinking water.

High Capacity: Produces up to 150 gallons (568 liters) of purified water.

Environmental Impact: Reduces reliance on bottled water, saving over 1,000 plastic bottles from landfills and oceans.

Filter Replacement: Recommended every 3-4 months for optimal performance.

Clean Water Club Benefits: Save 10% and enjoy free shipping on replacement filters by joining the club.

EPIC FOR THE EARTH

Goodbye Single Use Plastics: Each Pure filter eliminates the need to buy 1000+ single use plastic bottles. Enjoy some of the cleanest water on earthing knowing that each sip is contributing to the reduction of single use plastics.

Impact: We prioritize eco-friendly materials, using 100% compostable packaging and responsibly reusing warehouse materials to reduce waste. Join our Filter Recycling Program to recycle your used filters responsibly and earn rewards. Learn more here.

Giving Back: We proudly support environmental non-profits and artists by creating custom-designed water bottles that drive positive change. Our commitment goes beyond words—we transparently share the donations we’ve made here. Locally, we organize monthly creek clean-ups to protect waterways and oceans, and we sponsor youth little league baseball teams, encouraging kids to stay active and connected with nature. Together, let’s foster creativity, preserve our planet, and empower the next generation.

Clean Water Club: Simplify your filter replacements with Epic Water Filters! Join today for exclusive perks—get 10% off and free shipping on all replacement filter cartridges. We’ll automatically send fresh filters on schedule, so you never have to remember again. Modify or cancel your subscription anytime for total flexibility. Learn more here.

TECHNICAL INFORMATION

The Pure Pitcher comes with one (1) Pure Filter, lasting around 3–4 months depending on daily use and water quality. Heavily contaminated water may reduce filter lifespan. For full usage instructions, visit this page.

Our filters are designed to work slowly and intentionally—not a flaw, but a science-backed feature. The solid blend of proprietary media maximizes contact time (from 20 minutes to 1–2 hours), boosting purification for every drop you drink.

To maintain peak performance, keep your filter saturated. This prevents drying and ensures long-term effectiveness—much like letting fine wine breathe to reach its full potential.

The bottom reservoir holds about half a gallon of filtered water. With a 150-gallon filter capacity, lifespan depends on how often you refill!

Product Dimensions: 10" x 6" x 10"
Upper Reservoir: 1.5L (51oz)
Lower Reservoir: 2.0L (68oz) 

Lower Reservoir: 2.5L For white pitcher with bamboo handle

Light Use (Filling up once or twice a day): change filter every 4-6 months
Normal Use
 (Filling up twice or three times a day): change filter every 3-4 months
Heavy Use
 (Filling up more than three times a day): every 2-3 months

Pure Filter & Nano Filter are interchangeable 

average rating 5.0 out of 5
Based on 6 reviews
  • 5 Stars
    6 Reviews
  • 4 Stars
    0 Reviews
  • 3 Stars
    0 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    0 Reviews
100% of reviewers would recommend this product to a friend
Performance
Rated 5 out of 5
6 Reviews
Reviewed by Kristin M.
Verified Buyer
I recommend this product
Product Standouts
  • Easy to Use
  • Contaminant Removal
  • Sustainability
  • Design
  • On the Go
Rated 5 out of 5
Review posted

Great water bottle!

I bought this bottle for my son. He loves it. He has a degree in environmental policy and sustainability and he loves how great the filters are which enables him to use water from the tap every day instead of buying water in plastic bottles all of the time. Customer service is amazing as well! Highly recommend.

Loading...
Performance
Rated 5 out of 5
Was this helpful?
Reviewed by Sonya S.
Verified Buyer
I recommend this product
Product Standouts
  • On the Go
  • Easy to Use
  • Design
  • Sustainability
Rated 5 out of 5
Review posted

Great water as the others'

My husband and I love this bottle, not only to look at it but drink the great water from it! I hope the filter lasts as long as they say. We've used for a couple weeks!!!

Loading...
Performance
Rated 5 out of 5
Was this helpful?
Reviewed by Carolyn R.
Verified Buyer
I recommend this product
Product Standouts
  • Easy to Use
  • Contaminant Removal
  • Sustainability
  • Design
  • On the Go
Rated 5 out of 5
Review posted

Total game changer

We purchased two about two weeks ago, and then had two separate trips out of town. The hassle and waste saved by being able to fill up anywhere on the road or at airports AND by not having to buy expensive single-use water bottles is amazing. At first I wasn’t sure how easily I would trust the filter (gas station restroom tap water in a foreign country?!?), but you can taste the difference in the water and tell it’s working! We ended up buying a large filter to set on the counter and will also install an under-sink filter on the tap as soon as we move onto the boat.

The one thing I’d do differently is to buy the larger bottle. The filter displaces more water than expected and I refill more frequently than I did with regular bottles, but that’s not a problem as much as an inconvenience easily solved by the larger bottle available.

Loading...
Performance
Rated 5 out of 5
Was this helpful?
Reviewed by Anaid R.
Verified Buyer
I recommend this product
Product Standouts
  • Easy to Use
  • Sustainability
  • On the Go
Rated 5 out of 5
Review posted

I love my bottle!

This is my second time purchasing bottles from here. Only reason I had to buy new ones was because my 4 year old lost both of my previous bottles. (le sad face). I love how sturdy they are, they survived my child dropping them from all kinds of places and heights. I loved that as long as I could find somewhere to fill them, I would always have water for me and my kiddo.

Loading...
Performance
Rated 5 out of 5
Was this helpful?
Reviewed by Karie P.
Verified Buyer
I recommend this product
Product Standouts
  • Easy to Use
  • Sustainability
  • Contaminant Removal
  • Design
  • On the Go
Rated 5 out of 5
Review posted

Great size!

I love the larger size, I can keep hydrated all day!

Loading...
Performance
Rated 5 out of 5
Was this helpful?

FAQs

Please read our FAQs page to find out more.

Frequently asked question

Use this text to answer questions in as much detail as possible for your customers.

Frequently asked question

Use this text to answer questions in as much detail as possible for your customers.

Frequently asked question

Use this text to answer questions in as much detail as possible for your customers.

Frequently asked question

Use this text to answer questions in as much detail as possible for your customers.

Frequently asked question

Use this text to answer questions in as much detail as possible for your customers.

Didn’t find your answer?

Don't hestitate to contact us