Why Choose Epic?

Radical Transparency

Radical Transparency

We publish detailed testing results so you can see exactly how our filters perform. No vague claims. No fine print. Just transparent filtration data backed by real independent verification.

Lab Results
NSF Certified

NSF Certified

Epic goes the extra mile with independent NSF certifications, published lab results, and transparent performance data. That’s how we help families confidently trust their tap water.

NSF Certifications
Filtration for Every Lifestyle

Filtration for Every Lifestyle

Pitchers, dispensers, bottles, and home filtration solutions designed to make cleaner water easier wherever life takes you. From home to work to your next adventure, Epic makes better water part of everyday life.

Filter Technology
Sustainability & Impact

Sustainability & Impact

Cleaner water shouldn’t come at the planet’s expense. Epic helps reduce reliance on single-use plastic bottles and offers a filter recycling program designed to give used filters a second life.

Recycling Program

What’s In Your Water?

The quality of your water changes by location. In seconds, our ZIP-code water search shows you what’s in your tap, and helps you choose the right filter for your home and lifestyle.

Search now

Compare the XP lineup

Which Epic is right for you?

Every model runs on a 100-gallon XP filter. Choose by fluoride and by how much water you go through.

Quick pick

  • Want fluoride reduced?Pure XP Pitcher
  • Want to keep natural fluoride?Nano XP Pitcher
  • Big household or heavy use?Pure XP Dispenser
Pure XP Pitcher, Nano XP Pitcher and Pure XP Dispenser side by side
Model

Pure XP Pitcher

4.8 (182) From $79 15% off with subscription

Nano XP Pitcher

4.9 (1,416) $79 15% off with subscription

Pure XP Dispenser

4.9 (3,082) $89 15% off with subscription
Best for
Everyday filtered water that fits in the fridge
Keeping natural fluoride. Great for well water and camping
Families and big daily water use, with fewer refills
Holds
10 cups
10 cups
8.5 L (about 1.7 gal filtered)
Filter
Pure XP with patented CoreXchange™
Nano XP dual-layer nano pleated
Pure XP with patented CoreXchange™
Fluoride
99.2%
Not reduced Keeps natural fluoride
99.2%
PFAS (forever chemicals)
99.9%
99.6%
99.9%
Lead
99.9%
96.7%
99.9%
Microplastics
99.9%
99.25%
99.9%
Bacteria & viruses
Filter origin
Assembled in Florida, USA
Made in USA
Assembled in Florida, USA

Every XP model

  • 100-gallon filter, about 3 to 4 months
  • LED filter life timer
  • NSF certified filter (NSF/ANSI 42 & 372)
  • Patented XP filter housing
  • BPA-free materials
  • Save 15% with Subscribe & Save

Reduction percentages are the lab results published on each product page. See full test results.

Save 15% on all subscriptions