Our Filters Make Us Unique
When we say Epic, we mean Epic! Our proprietary, multi-patented blend of filter media eliminates up to 99.9% of the harmful contaminants other filters leave behind such as PFAS, lead, chlorine, microplastics, heavy metals, industrial & agricultural pollutants and trace pharmaceuticals. Why settle for anything less than Epic?
What’s In Your Water?
The quality of your water changes by location. In seconds, our ZIP-code water search shows you what’s in your tap, and helps you choose the right filter for your home and lifestyle.
Pure XP Pitcher | Reduces Fluoride, PFAS, & Parasites
The Pure XP water filter pitcher is an affordable, convenient way to enjoy cleaner, better-tasting drinking water at home. Ideal for first-time filtration users, apartment dwellers, and smaller households, it requires no installation and fits easily in refrigerators, making it a simple solution for improving your everyday drinking water.
The Pure XP Pitcher is our most advanced and sustainable pitcher yet, proudly made in the USA using premium filtration media sourced from the U.S. and Japan. Powered by patented CoreXchange™ dual-layer technology, it features enhanced pleated media for improved gravity-fed performance. The Pure XP is NSF Certified to Standard 42 and independently tested to NSF/ANSI Standards 42, 53, 401, P231, and P473 to reduce PFAS, fluoride, microplastics, lead, chlorine, pharmaceuticals, parasites, and other tap water contaminants.
Featuring a replaceable inner cartridge, the Pure XP helps reduce plastic waste by up to 75%, preventing more than 1,000 single-use plastic bottles from entering landfills. Each filter provides up to 100 gallons of filtration, lasting approximately 3–4 months under typical use. Made from 100% BPA- and BPS-free, food-grade materials, the Pure XP delivers clean, great-tasting water for everyday use, travel, and emergency preparedness offering a high-performance, eco-conscious filtration solution at an affordable price.
Tailored Filtration For Every Tap.
Nano XP vs. Pure XP
Bacteria, Virus, Cysts, Giardia, E-Coli
Nano XP
Municipal Contaminants, Fluoride, Microplastics, Pharmaceuticals, PFAS, Parasites
Pure XP
Looking to the future
Our goal at Epic has always been environmentally minded and we find value in not only practicing environmental stewardship as a company but also in supporting others who do the same. Like many who came before us and who will surely come after us, we hope to leave the planet a little bit better than we found it (and with cleaner water too).
FAQs
Why should I filter my tap water?
Even if your tap water meets legal standards, it may still contain contaminants like chlorine, lead, PFAS (forever chemicals), microplastics, and other pollutants. Filtering your water gives you extra protection and peace of mind—plus, it just tastes better.
What makes Epic Water Filters different?
Epic filters are independently tested to remove up to 99.99% of contaminants, including PFAS, lead, and chlorine. All of our filters are made in the USA, 100% recyclable, and built for sustainability—replacing over 550 plastic bottles with every use.
How do I know if my water is safe?
It’s not always easy to tell. Many harmful contaminants are odorless, tasteless, and invisible. We recommend checking your local water quality report and using a certified filter for added protection.
What types of products does Epic offer?
From glass and plastic filtered water bottles to pitchers, under-sink systems, and dispensers—Epic has a solution for every lifestyle, whether you’re at home, at work, or on the go.
How does filtering my water help the planet?
By switching to Epic, you cut down on single-use plastic bottles, support a U.S.-made product, and join a community dedicated to clean water and environmental impact. Better for you. Better for the planet.