Why Choose Epic?
Radical Transparency
We publish detailed testing results so you can see exactly how our filters perform. No vague claims. No fine print. Just transparent filtration data backed by real independent verification.
NSF Certified
Epic goes the extra mile with independent NSF certifications, published lab results, and transparent performance data. That’s how we help families confidently trust their tap water.
Filtration for Every Lifestyle
Pitchers, dispensers, bottles, and home filtration solutions designed to make cleaner water easier wherever life takes you. From home to work to your next adventure, Epic makes better water part of everyday life.
Sustainability & Impact
Cleaner water shouldn’t come at the planet’s expense. Epic helps reduce reliance on single-use plastic bottles and offers a filter recycling program designed to give used filters a second life.

What’s In Your Water?
The quality of your water changes by location. In seconds, our ZIP-code water search shows you what’s in your tap, and helps you choose the right filter for your home and lifestyle.
Compare the XP lineup
Which Epic is right for you?
Every model runs on a 100-gallon XP filter. Choose by fluoride and by how much water you go through.
Quick pick
- Want fluoride reduced?Pure XP Pitcher
- Want to keep natural fluoride?Nano XP Pitcher
- Big household or heavy use?Pure XP Dispenser
Every XP model
- 100-gallon filter, about 3 to 4 months
- LED filter life timer
- NSF certified filter (NSF/ANSI 42 & 372)
- Patented XP filter housing
- BPA-free materials
- Save 15% with Subscribe & Save
Reduction percentages are the lab results published on each product page. See full test results.







