NSF certified to Standard 42 Tested against 5 NSF/ANSI standards 99.94% lead reduction 99.8% PFAS reduction Made in Palmetto, FL BPA + BPS free Independently lab-tested 100-gallon filter life NSF certified to Standard 42 Tested against 5 NSF/ANSI standards 99.94% lead reduction 99.8% PFAS reduction Made in Palmetto, FL BPA + BPS free Independently lab-tested 100-gallon filter life
When the city tells you to boil

Boiling kills bacteria. It doesn't remove anything else.

A boil-water advisory means there's a microbiological concern — bacteria, possibly a virus or parasite. Boiling solves that. It doesn't touch lead, PFAS, or chemicals. Here's the plain-English breakdown of what each one actually does and what to keep on hand for next time.

Tested against NSF/ANSI P231 99.9999% bacterial reduction NSF certified to Standard 42
Epic Pure XP Pitcher

If your city just issued a boil-water advisory, you're not alone — and the utility isn't trying to scare anyone.

Advisories are precautionary, usually triggered by a main break, a loss of pressure, or a positive bacterial test in the distribution system. Most last 24–72 hours and end with a clean retest. Boiling water for one full minute (three at altitude) kills bacteria, viruses, and parasites — exactly what an advisory is concerned with. The CDC and EPA both say so plainly.

What boiling doesn't do is remove dissolved chemical contaminants — lead, PFAS, chlorine byproducts, microplastics. Those need filtering, and a properly certified filter is what pediatric and public-health authorities recommend for chemical reduction. Boiling and filtering address different problems. This page walks through the difference, and what to keep on hand so the next advisory feels routine instead of stressful.

What public-health authorities say about boiling and filtering

The two are not substitutes for each other.

Each one solves a specific problem. Quotes are from official guidance documents — EPA, CDC, NSF International. Sources cited below.

U.S. CDC

"Bring water to a rolling boil for at least one minute (or three minutes at elevations above 6,500 feet) to kill most disease-causing organisms in water."

CDC Healthy Water — Making Water Safe in an Emergency.

U.S. EPA

"Boiling water does not remove lead. In fact, boiling can increase the concentration of lead in the water as it evaporates."

EPA Basic Information about Lead in Drinking Water.

U.S. EPA

"People can reduce their exposure to lead in tap water by drinking or using only tap water that has been run through a filter certified to NSF/ANSI Standard 53 for lead removal."

EPA Basic Information about Lead in Drinking Water.

NSF International

"NSF/ANSI P231 is the test protocol used to verify a filter's reduction of bacteria, viruses, and protozoan cysts — the contaminants of concern in microbiologically unsafe water."

NSF/ANSI P231 Microbiological Water Purifiers test protocol.

From advisory issued to advisory lifted

The four stages of a typical boil-water event.

A boil-water advisory follows a predictable pattern. Most last 24–72 hours from issue to lift. Knowing the stages helps you respond calmly and stay prepared for the next one.

Trigger Main break or pressure loss 0–6 hours Advisory issued — boil before drinking 24–48 hours System flushed, samples tested Advisory lifted Run filter through a fresh batch
The four-part case

Boiling, filtering, and what each one actually solves.

A boil-water advisory is one specific problem with one specific answer. Filtering is a different problem with a different answer. Here's the breakdown — and the case for being prepared so the next advisory feels routine.

01
What advisories mean

Because a boil-water notice is about microbes, not metals.

Bacteria, viruses, and parasites · Triggered by main breaks and pressure loss

What triggers an advisory

A boil-water advisory is issued when there is a known or suspected risk of microbiological contamination — bacteria like E. coli or Pseudomonas, viruses, or protozoan cysts (Giardia, Cryptosporidium). The most common triggers are water-main breaks (which can suck contaminated soil into the line), prolonged loss of system pressure, and positive coliform tests during routine sampling. Most advisories are precautionary — utilities issue them before contamination is confirmed, because waiting for confirmation isn't safe.

What it isn't about

Advisories are not about lead, PFAS, chlorine byproducts, or chemical contaminants. Those don't suddenly appear during a main break — they accumulate over time and require different responses. An advisory is a short-term, specific response to a short-term, specific microbiological event.

24–72hr
Typical advisory duration. Most last from one to three days while the system is flushed, retested, and confirmed clean. Some are localized to a single neighborhood or pressure zone.

Source: U.S. EPA Drinking Water Advisory Communication; CDC Healthy Water — Boil Water Advisories.

02
What boiling does

Because heat kills microbes — and concentrates everything else.

Bacteria die · Lead and chemicals don't — they get more concentrated

The case for boiling during an advisory

Bringing water to a rolling boil for one full minute (three at elevations above 6,500 feet) kills bacteria, viruses, and the protozoan cysts that cause Giardia and Cryptosporidium. The CDC and EPA agree this is the appropriate response for a microbiological advisory. Boiling is free, fast, and effective for the specific problem an advisory addresses.

What boiling can't do

Boiling does not remove lead, PFAS, chlorine, chlorine byproducts (THMs), pesticides, pharmaceuticals, microplastics, or any dissolved chemical contaminant. The EPA explicitly notes boiling can increase the concentration of lead because the water evaporates while the lead remains behind. For chemical-contaminant reduction, the answer is filtering — not heat.

1 min
The CDC's recommended rolling boil time. Three minutes at altitudes above 6,500 feet. Brief boiling does not kill all organisms — the full minute matters.

Source: U.S. CDC Healthy Water; U.S. EPA Basic Information about Lead in Drinking Water.

03
What filtering does

Because boiling and filtering solve completely different problems.

Lead, PFAS, chlorine byproducts, microplastics · The contaminants boiling won't touch

Where filtering is the answer

An NSF/ANSI Standard 53 filter reduces lead — the EPA explicitly recommends this approach. NSF/ANSI Standard 401 covers microplastics and pharmaceutical residues. NSF/ANSI P473 reduces PFOA and PFOS (the two most-studied PFAS). Standard 42 reduces chlorine taste and odor. None of these contaminants are addressed by boiling. Filtering is the recommended answer for any of them.

Where filtering also helps with bacteria

NSF/ANSI P231 is the test protocol for microbiological water purifiers — bacteria, viruses, and protozoan cysts. Pure XP is independently lab-tested against P231 with 99.9999% reduction of test organisms (E. coli, Pseudomonas). During an active boil-water advisory, follow your utility's guidance — but Pure XP's P231 data is real, verified, and one more layer of protection most pitchers don't carry.

99.9999%
Pure XP bacterial reduction. Independently lab-tested against NSF/ANSI P231 — the protocol for microbiological water purifiers. Verified against E. coli and Pseudomonas.

Source: Pure XP independent third-party P231 lab testing; NSF International standards.

04
What to keep on hand

Because preparedness turns the next advisory into a routine inconvenience.

A bottled-water reserve + a Pure XP pitcher · Two layers, two jobs

The CDC's preparedness recommendation

The CDC recommends keeping a 3-day supply of bottled water for emergencies — one gallon per person per day. That reserve is what handles drinking and food prep during the active part of an advisory, when boiling is the appropriate response. Sealed and stored, it sits unused most of the year. Open it only when you need it.

Why a Pure XP pitcher fills the rest of the year

Outside of advisories, the day-in/day-out water question is about chemical contamination — lead, PFAS, chlorine byproducts. That's what Pure XP is built for. Five NSF/ANSI standards tested (42 certified, 53/401/P231/P473 lab-verified). After the next advisory is lifted, run a fresh batch of water through Pure XP to clear any sediment, and you're back to normal. The advisory becomes a 36-hour event, not a months-long stress.

3 days
The CDC's recommended bottled-water reserve. One gallon per person per day, sealed and stored. Pure XP handles the other 362 days of the year.

Source: U.S. CDC Healthy Water — Emergency Water Storage; FEMA Family Disaster Supplies Kit.

The pitcher you'll wish you had during the last advisory.

NSF certified to Standard 42, independently lab-tested against four more NSF/ANSI standards including P231 (microbiological — 99.9999% bacterial reduction) and 53 (lead — 99.94%). Replaceable cartridge, 100-gallon capacity. $84. Made in Palmetto, FL.

Shop Pure XP — $84
NSF certified to Standard 42
Tested against NSF/ANSI P231 (microbiological)
99.9999% bacterial reduction (E. coli, Pseudomonas)
Tested against NSF/ANSI 53 for lead
Tested against NSF/ANSI P473 for PFAS

Why Pure XP for households that take preparedness seriously.

A pitcher is not a substitute for boiling during an active advisory — but the right pitcher means the rest of the year is sorted. Six reasons Pure XP is the right pick for a prepared household.

NSF/ANSI P231 microbiological data

Pure XP is independently lab-tested against P231 — the standard for microbiological water purifiers — with 99.9999% reduction of test organisms (E. coli, Pseudomonas). That's the same six-nines level used in emergency-preparedness gear, on a pitcher format.

Five NSF/ANSI standards tested

NSF certified to Standard 42 (chlorine taste). Independently lab-tested against 53 (lead, 99.94%), 401 (microplastics, 99.6%), P473 (PFAS, 99.8%), and P231 (bacteria, 99.9999%). Most pitchers carry one cert. Pure XP carries the data on five.

The case for filtering year-round

Boil-water advisories are short events. The contaminants Pure XP filters — lead, PFAS, chlorine byproducts — are present every other day of the year. The pitcher is doing real work between advisories, not just sitting on a shelf.

No plumbing, no installer

The pitcher format means no under-sink work, no installer visit, no risk of failure when you actually need it. Fills from any tap and lives on the counter or in the fridge.

Replaceable cartridge

The Pure XP filter uses a replaceable inner cartridge that reduces plastic waste by up to 75% versus typical pitcher filters. 100-gallon capacity, 3–4 months of household use, LED timer on the lid.

Made in Palmetto, FL

Manufactured in our own facility — vertically integrated, NSF-audited. Filter media sourced from the U.S. and Japan. Accountability matters when you're depending on a product to do what it claims.

Thousands of 5-star reviews
From families across the country
0%
Switched for family health

We surveyed our customers and asked them why they switched. 71% said it was for family health — and that includes being prepared for the unexpected stuff, like a boil-water notice on a Tuesday morning.

Frequently asked questions

What is a boil-water advisory and why do utilities issue them?

A boil-water advisory is a notice from your local water utility telling residents to boil tap water before drinking, brushing teeth, or using it for food prep. Utilities issue them when there is a known or suspected risk of microbiological contamination — for example, a water-main break, a loss of pressure in the distribution system, or a positive coliform test. Advisories are precautionary and typically last 24–72 hours until the system is flushed, retested, and confirmed clean.

Does boiling water remove lead, PFAS, or chemicals?

No. Boiling water kills bacteria, viruses, and parasites — it does not remove dissolved chemical contaminants. The EPA explicitly notes that boiling water can actually concentrate lead, because the water evaporates while the lead remains behind. Boiling addresses microbiological contamination only. For lead, PFAS, microplastics, or pharmaceuticals, filtering at the tap with an appropriately certified filter is the recommended approach.

How long do I need to boil the water during an advisory?

The CDC and EPA recommend bringing water to a rolling boil for at least one full minute (three minutes at elevations above 6,500 feet) to kill most disease-causing organisms. Let the water cool before drinking. Many people boil water briefly and assume that's enough — a hard rolling boil for the full minute is the actual guidance.

Can I use my Pure XP pitcher during a boil-water advisory?

During an active advisory, follow the utility's instructions — which typically means using boiled or bottled water for drinking and food prep until the advisory is lifted. Standard pitcher filters (including Pure XP) are not certified as a substitute for boiling during an active microbiological advisory. After the advisory is lifted, run a fresh batch of water through Pure XP to clear any sediment that may have entered the system during the event.

What does NSF/ANSI P231 cover?

NSF/ANSI P231 is the standard for microbiological water purifiers — the test protocol filter manufacturers use to demonstrate reduction of bacteria, viruses, and protozoan cysts. The Pure XP filter is independently lab-tested against P231 with 99.9999% reduction of test organisms (E. coli, Pseudomonas). P231-tested filters are designed for emergency or untreated-source scenarios; for active boil-water advisories, follow your utility's guidance.

How often do boil-water advisories happen?

More often than most people realize. The U.S. EPA reports thousands of boil-water advisories issued annually across U.S. water systems — many lasting only a day or two and affecting a single neighborhood. They are most common after main breaks, loss of pressure events, or following routine maintenance. Most U.S. households will experience at least one in a typical year.

What should I keep on hand for a boil-water advisory?

The CDC recommends keeping a 3-day supply of bottled water (1 gallon per person per day) for emergencies. A pitcher filter doesn't replace that storage during an active advisory, but Pure XP gives you reliable filtered water at all other times so you're not buying bottled water week-in, week-out. Keep your bottled-water reserve sealed for emergencies, and use Pure XP daily for cost savings the rest of the year.

Where is Pure XP made?

In our own facility in Palmetto, Florida. Epic is vertically integrated — manufacturing, quality control, and assembly all happen in-house, with filtration media sourced from the U.S. and Japan.

Boil during the advisory. Filter the rest of the year.

Pure XP is NSF certified to Standard 42 and independently lab-tested against four more standards — including P231 (99.9999% bacterial reduction) and 53 (99.94% lead reduction). Pitcher format, no plumbing. Made in Palmetto, FL. $84.

Shop Pure XP — $84
100-gallon filter life · Replaceable cartridge · 30-day satisfaction guarantee