Removal Percentage By Contaminant:

99.2%

Fluoride

99.9%

Microplastics

99.9%

Forever Chemicals (PFAS)

99.99%

Bacteria

99.9%

Lead

99.9%

Arsenic

99.9%

Chlorine

99.9%

Turbidity

99.9%

Parasites

The Best Filter On The Market.

The Pure XP Filter is proudly made in the USA and powered by our patented CoreXchange™ dual-layer technology for faster flow and superior contaminant removal. It reduces 70+ contaminants including PFAS, lead, and microplastics. It utilizes a replaceable inner cartridge that reduces plastic waste by up to 75%, Pure XP is a high-performance, sustainable choice for clean, safe water

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Sustainable from start to finish

Every Epic filter is designed with the planet in mind. From recyclable materials and compostable packaging to our filter recycling program and USA-based production, we minimize waste at every step. Each filter keeps over 1000+ plastic bottles out of landfills—because clean water shouldn’t come at the Earth’s expense.

Recycling Progam

Product details

DISPENSER FEATURES

Max Capacity: Satisfy the whole family's thirst with the Pure Dispenser, offering an ample capacity of nearly 2 gallons of refreshing filtered water.

Filter Life Countdown Timer: Integrated into the front of the dispenser, an LED timer counts down from 90 days, ensuring you're promptly reminded to replace the filter. Say goodbye to filter guesswork forever.

Clear Upper Reservoir: Eliminate all uncertainty regarding the remaining water that needs filtering.

Long Lasting Filter: Each premium quality gravity water filter produces 150 gallons of fresh, contaminant-free drinking water.

BPA/BPS Free: BPA/BPS free so you don't have to worry about your dispenser altering your genetic make-up.

Lifetime Warranty: If you are not 100% satisfied with your Dispenser for any reason, you may return it for a 100% refund.

Cost Savings: Purchasing bottled water proves to be costly in the long run and becomes a burdensome task, involving both expenditure of your resources and physical energy, as you transport it from the store. 

FILTER FEATURES

Our brand-new Pure XP Filter, is 100% USA MADE. It now features our patented coreXchange™ technology filter construction with more performance and improved flow! 

On top of that we have redesigned and patented the construction so that you only have to replace the INNER core, saving 75% the amount of plastic on EVERY refill. And refills are a bit cheaper now as well. How cool is that?

And remember, All of our new XP filters are completely backwards compatible with all Epic branded pitcher and dispensers!

Sub-Micron Filtration: Removes up to 99.9% of contaminants from tap water, including PFAS chemicals, heavy metals, fluoride, and pesticides.

Medical-Grade Polypropylene Construction: The filter is made from BPA/BPS-free polypropylenematerial, ensuring your pitcher won’t impact your health or genetic makeup.

Eco-Friendly Filters: 100% replaceable, recyclable, and BPA-free. Learn more about our recycling program.

Comprehensive Testing: Verified by multiple certified labs to eliminate over 200 tap water contaminants.

NSF/ANSI Testing Standards: Meets NSF/ANSI standards 42, 53, 401, and P473 for contaminant reduction in drinking water.

High Capacity: Produces up to 100 gallons of purified water.

Environmental Impact: Reduces reliance on bottled water, saving over 1,000 plastic bottles from landfills and oceans.

Filter Replacement: Recommended every 2-4 months for optimal performance.

Clean Water Club Benefits: Save and enjoy free shipping on replacement filters by joining the club.

  • EPA Est 102754-FL-1
EPIC FOR THE EARTH

Goodbye Single Use Plastics: Each Pure filter eliminates the need to buy 1000+ single use plastic bottles. Enjoy some of the cleanest water on earthing knowing that each sip is contributing to the reduction of single use plastics.

Impact: We prioritize eco-friendly materials, using 100% compostable packaging and responsibly reusing warehouse materials to reduce waste. Join our Filter Recycling Program to recycle your used filters responsibly and earn rewards. Learn more here.

Giving Back: We proudly support environmental non-profits and artists by creating custom-designed water bottles that drive positive change. Our commitment goes beyond words—we transparently share the donations we’ve made here. Locally, we organize monthly creek clean-ups to protect waterways and oceans, and we sponsor youth little league baseball teams, encouraging kids to stay active and connected with nature. Together, let’s foster creativity, preserve our planet, and empower the next generation.

Clean Water Club: Simplify your filter replacements with Epic Water Filters! Join today for exclusive perks—get 10% off and free shipping on all replacement filter cartridges. We’ll automatically send fresh filters on schedule, so you never have to remember again. Modify or cancel your subscription anytime for total flexibility. Learn more here.

TECHNICAL INFORMATION

The Pure Dispenser includes one (1) Pure Filter that has an average life of around 3 to 4 months. Filter life varies based on your average daily use and the quality of your municipal or well water. If your tap water is relatively heavily contaminated, your filter works harder to keep your water clean, which will decrease the life of the filter. 

Our filters are deliberately designed to operate at a measured pace. This isn't a flaw, but rather an intentional feature grounded in science. Each filter boasts a solid blend of our proprietary media, meticulously crafted to maximize contact time with water. Which could be anywhere between 20 minutes and 1-2 hours. Why is this important? The longer water remains in contact with our filter media, the more efficient and thorough the purification process becomes, ensuring that every drop you consume is of the highest quality.

To keep the filter in optimal condition, we advise maintaining it saturated in water. This not only prevents the media blocks from drying up but also ensures consistent and effective filtration over time. Think of it as allowing a fine wine to breathe, unlocking its fullest potential. Similarly, our filters take their time to provide you with water that's unparalleled in purity and taste.

The bottom reservoir of the Dispenser holds about 1.7 gallons of filtered water, and since the filter is good for 568 litres, you can determine how long it will last depending on how often you fill up!

Product Dimensions: 30.5 x 22.9 x 20.3 cm
Upper Reservoir: 2.0L
Lower Reservoir: 6.5L

Light Use (Filling up once or twice a day): change filter every 4-6 months
Normal Use
 (Filling up twice or three times a day): change filter every 3-4 months
Heavy Use
 (Filling up more than three times a day): every 2-3 months

Pure Filter & Nano Filter are interchangeable 

4.9
Rated 4.9 out of 5 stars
Based on 3,052 reviews
Total 5 star reviews: 2.8k Total 4 star reviews: 221 Total 3 star reviews: 17 Total 2 star reviews: 3 Total 1 star reviews: 7
99%would recommend these products
PerformanceRated 4.9 on a scale of 1 to 5
Reviews Summary
Customers say this water filter pitcher produces exceptionally clean, great-tasting water that's noticeably better than tap water. Many reviews mention the significant taste improvement, describing the filtered water as fresh, clean, and crystal clear. Users frequently praise the large capacity that reduces refill frequency, with some noting it holds enough water for daily household needs. Common feedback includes appreciation for the cost savings compared to bottled water, with several customers mentioning hundreds of dollars saved annually. Many appreciate the easy setup process and attractive design. Some mention the filter replacement timing, with a few noting filters may need changing sooner than expected. Overall, customers express high satisfaction with the water quality and taste improvement.
Customers Talked About
3,052 reviews
  • SM
    Sonja M.
    Verified Buyer
    Reviewing
    Pure Pitcher | Reduces Fluoride & PFAS
    I recommend this product
    Product Standouts 100% BPA-free, Sustainability
    Rated 5 out of 5 stars
    2 weeks ago
    I like the new handle.

    Thanks Joel :-)

    PerformanceRated 5.0 on a scale of 1 to 5
  • LM
    Leticia M.
    Verified Buyer
    Reviewing
    Pure XP Dispenser | Reduces Fluoride & PFAS
    I recommend this product
    Product Standouts 100% BPA-free, Sustainability, Great Taste, Intelligent Filtering, Great Value
    Rated 5 out of 5 stars
    1 month ago
    Looks good & easy to assemble

    I'm glad I finally ordered it, because now we have enough filtered water to cook and bake with, not just for drinking.

    PerformanceRated 5.0 on a scale of 1 to 5
  • AI
    Ayca I.
    Verified Buyer
    Reviewing
    Pure Pitcher | Reduces Fluoride & PFAS
    I recommend this product
    Product Standouts Great Value, Great Taste, 100% BPA-free, Intelligent Filtering, Sustainability
    Rated 5 out of 5 stars
    3 months ago
    Great taste

    The pitcher is huge. It purifies the water very quickly. The water tastes wonderful now. I could never drink tap water before. Drinking water from this pitcher is now a pleasure.

    PerformanceRated 5.0 on a scale of 1 to 5
  • BD
    Brittney D.
    Verified Buyer
    Reviewing
    Pure Pitcher | Reduces Fluoride & PFAS
    I recommend this product
    Product Standouts Great Taste, Great Value, 100% BPA-free, Sustainability, Intelligent Filtering
    Rated 5 out of 5 stars
    3 months ago
    The best family essential of 2026

    The epic water filter, is the best daily essential this far! My family and I are so happy knowing as we indulge in staying hydrated that we don’t have to worry about toxins.

    PerformanceRated 5.0 on a scale of 1 to 5
  • SW
    Susan W.
    Verified Buyer
    Reviewing
    Pure Pitcher | Reduces Fluoride & PFAS
    I recommend this product
    Product Standouts Sustainability, Intelligent Filtering, 100% BPA-free, Great Taste, Great Value
    Rated 5 out of 5 stars
    3 months ago
    An amazing Water Filter

    I have been strongly encouraged by my Doctor to drink more water and now I feel inspired to drink delicious water that tastes so good AND I my know will keep water bottles out of the land fill.

    PerformanceRated 5.0 on a scale of 1 to 5

FAQs

Please read our FAQs page to find out more.

How long does the Pure filter last, and how will I know when to replace it?

The pure filter is tested for up to 100+ gallons of water. You can expect to get 2-4 months of use with the filter depending on your water quality and how often it is used. Additionally, we have designed our filters to slow down or completely stop allowing water to come through when it is time for it to be replaced.

My filter is going slow should i be worried?

It depends. Our filters are designed to filter slower than other filters on the market as a longer contact time with filter media allows the filter to remove more contaminants. However, if your filter is exceeding 30 minutes shoot our support team an email and we can get you a new one sent out!

Does the Pure Dispenser remove fluoride and PFAS?

Yes! We specifically have designed the Pure filter to crush contaminants like fluoride, lead, pfas, chlorine, microplastics and more!

What is the Pure Dispenser made from?

The Pure dispenser is made from a BPA/BPS free medical grade tritan construction.

Are the filters recyclable?

Yes, all of our filters are recyclable through our recycling program you read more details about that here.

How do I setup my Dispenser and filter?

Great question! We have a whole page for that here!

Didn’t find your answer?

Don't hestitate to contact us