Removal Percentage By Contaminant:

99.2%

Fluoride

99.9%

Microplastics

99.9%

Forever Chemicals (PFAS)

99.99%

Bacteria

99.9%

Lead

99.9%

Arsenic

99.9%

Chlorine

99.9%

Parasites

The Best Filter On The Market.

The Pure XP Filter is proudly engineered and assembled in the USA and powered by our patented CoreXchange™ dual-layer technology for faster flow and superior contaminant removal. It reduces 70+ contaminants including PFAS, lead, and microplastics. It utilizes a replaceable inner cartridge that reduces plastic waste by up to 75%, Pure XP is a high-performance, sustainable choice for clean, safe water

Filter Technology

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Discover Advanced Filtration With Our Patented Dual-Layer CoreXchange™ Technology

Compatible with all Epic Pitcher products

This filter is compatible with all Epic Water Filters Pitcher Products.

Free shipping on all subscription orders

Sustainable from start to finish

Every Epic filter is designed with the planet in mind. From recyclable materials and compostable packaging to our filter recycling program and USA-based production, we minimize waste at every step. Each filter keeps over 1000+ plastic bottles out of landfills—because clean water shouldn’t come at the Earth’s expense.

Recycling Program

Product details

FILTER FEATURES

Every Pure XP filter is engineered and assembled in our own NSF-certified facility in Palmetto, Florida. Inside is our patented CoreXchange™ dual-layer construction, which combines a carbon fiber block with a nano-fiber wrap for stronger contaminant reduction and a faster, smoother pour.

Replace the core, not the whole filter. Our redesigned housing lets you swap out just the inner cartridge. That's up to 75% less plastic with every refill, and refills cost less too.

Works with what you may already own. Every XP filter is backwards compatible with all Epic pitchers and dispensers.

  • Advanced filtration: Reduces up to 99.9% of PFAS, lead, fluoride, microplastics, pesticides, and other common tap water contaminants.
  • Clean materials: Made with BPA- and BPS-free, food-grade polypropylene.
  • Independently tested: Certified to NSF/ANSI 42 and 372, and lab-tested to NSF/ANSI 53, 401, and P231 standards.
  • 100-gallon capacity: Lasts about 3 to 4 months with typical use.
  • Fewer bottles: Each filter replaces over 1,000 single-use plastic bottles.
  • Recyclable by design: Send used filters back through our recycling program.
  • Clean Water Club: Members save on replacement filters and get free shipping. Join the club.
  • EPA Est 102754-FL-1
EPIC FOR THE EARTH

Goodbye Single Use Plastics: Each Pure filter eliminates the need to buy 1000+ single use plastic bottles. Enjoy some of the cleanest water on earthing knowing that each sip is contributing to the reduction of single use plastics.

Impact: We prioritize eco-friendly materials, using 100% compostable packaging and responsibly reusing warehouse materials to reduce waste. Join our Filter Recycling Program to recycle your used filters responsibly and earn rewards. Learn more here.

Giving Back: We proudly support environmental non-profits and artists by creating custom-designed water bottles that drive positive change. Our commitment goes beyond words—we transparently share the donations we’ve made here. Locally, we organize monthly creek clean-ups to protect waterways and oceans, and we sponsor youth little league baseball teams, encouraging kids to stay active and connected with nature. Together, let’s foster creativity, preserve our planet, and empower the next generation.

Clean Water Club: Simplify your filter replacements with Epic Water Filters! Join today for exclusive perks—get 20% off and free shipping on all replacement filter cartridges. We’ll automatically send fresh filters on schedule, so you never have to remember again. Modify or cancel your subscription anytime for total flexibility. Learn more here.

TECHNICAL INFORMATION

Why Choose the Epic Pure XP Filter?

  • Dual-layer CoreXchange™ filtration removes up to 99.999% of tap water contaminants — including bacteria, cysts, cryptosporidium, heavy metals, PFAS, VOCs, and more
  • Reusable outer casing with replaceable internal filter cartridge — reduces plastic waste
  • Engineered and Assembled  in our NSF-certified facility in Palmetto, FL, USA
  • Tested in multiple labs to remove 70+ contaminants, including microbiological threats
  •  100-gallon filter capacity (378L) per cartridge
  • Built with BPA/BPS-free, food-grade Polypropylene and Tritan materials
  • NSF 42 certified for material safety — no ABS plastic here
  • Eliminates the need for bottled water
  • Prevents over 2,000 plastic bottles from entering landfills
  • Average recommended filter replacement: 3–4 per year

Use Instructions: Your Epic Pure XP Pitcher comes with our CoreXchange™ Filter installed. Before first use:

  1. Fill and discard two full pitchers of water to soak and activate the filter media.
  2. Water may run slowly at first — this is normal as the filter saturates.
  3. Typical filtration time: 10–15 minutes per full pitcher once saturated.

Things to never do with our “Pure XP Filter”

Do Not place filter in the freezer
Do Not fill with hot water
Do Not use with saltwater

Light Use (Filling up once or twice a day): change filter every 4-6 months
Normal Use
 (Filling up twice or three times a day): change filter every 3-4 months
Heavy Use
 (Filling up more than three times a day): every 2-3 months

Pure XP Filter & Nano XP Filters are interchangeable 

4.8
Rated 4.8 out of 5 stars
Based on 163 reviews
96%would recommend these products
PerformanceRated 4.8 on a scale of 1 to 5
Customers Talked About
163 reviews
  • ME
    Marissa E.
    Verified Buyer
    Reviewing
    Pure XP Water Filter Pitcher | Reduces Fluoride, PFAS, & Parasites
    I recommend this product
    Product Standouts Great Taste, Intelligent Filtering, Great Value, Sustainability, 100% BPA-free
    Rated 5 out of 5 stars
    6 months ago
    Best product ever

    I'm loving this pitcher. I already can tell a difference between regular tap water and using this pitcher for filtering the water I now drink. I'm never going back to regular tap water.

    PerformanceRated 5.0 on a scale of 1 to 5
  • A
    Ally
    Reviewing
    Pure XP Water Filter Pitcher | Reduces Fluoride, PFAS, & Parasites
    I recommend this product
    Rated 5 out of 5 stars
    23 hours ago
    5 Stars

    My favorite water pitcher! I’ve been using this pitcher for years now and just purchased a new one moving into my new place (I left the last one with the new tenant as it couldn’t fit in the move!). I genuinely taste a difference with my water using Epic Water Filters.

  • BS
    Bona S. R.
    Verified Buyer
    Reviewing
    Pure XP Water Filter Pitcher | Reduces Fluoride, PFAS, & Parasites
    I recommend this product
    Product Standouts Sustainability, Intelligent Filtering, 100% BPA-free, Great Taste
    Rated 5 out of 5 stars
    Yesterday
    My experience with Epic so far

    I noticed a difference in taste - between my zero water pitcher (that I have used for many years) immediately- so glad I switched to Epic.

    PerformanceRated 5.0 on a scale of 1 to 5
  • PW
    Patricia w.
    Verified Buyer
    Reviewing
    Pure XP Water Filter Pitcher | Reduces Fluoride, PFAS, & Parasites
    I recommend this product
    Product Standouts 100% BPA-free, Great Value, Great Taste
    Rated 5 out of 5 stars
    Yesterday
    Pure cp pitcher

    It is a great product I love it

    PerformanceRated 5.0 on a scale of 1 to 5
  • S
    Susan
    Reviewing
    Pure XP Water Filter Pitcher | Reduces Fluoride, PFAS, & Parasites
    Rated 3 out of 5 stars
    3 days ago
    3 Stars

    What i do not like: if you get too much water in top reservoir then it mixes with the filter water

    when you pour and the lid does not fit properly.

FAQs

Please read our FAQs page to find out more.

Made in the USA - And Why That Matters

The Pure XP Filter is manufactured in Epic Water Filters' own facility in Palmetto, Florida — not contracted out, not assembled overseas, and not "designed in the USA" with production happening elsewhere.

Vertical integration means Epic controls the entire process: raw material selection, manufacturing, quality control, and final assembly all happen under one roof. That level of control matters in water filtration, where the integrity of every seal, every layer of media, and every material that touches your drinking water directly affects performance and safety. When production is outsourced — especially overseas — there are more handoffs, more variables, and less visibility into what's actually going into the product.

Made in the USA also means shorter supply chains, faster quality feedback loops, and accountability that stays domestic. For a product you're trusting to remove contaminants from your family's drinking water, knowing exactly where and how it's made isn't a marketing detail — it's a safety consideration.

NSF Certified - And Why That Matters

There's an important distinction most water filter companies hope you won't notice. Many filters are marketed as "tested to NSF standards" or "certified to NSF standards" — but that's not the same as being NSF certified. "Certified to NSF" typically means a company hired a lab to test their product using NSF's testing protocols, but NSF itself was never involved. There's no ongoing oversight, no facility audits, and no accountability if the product changes after that initial test.

NSF certified means the product has been reviewed, tested, and approved directly by NSF International — an independent, accredited third-party organization. It means NSF audits the manufacturing facility, verifies the materials used are safe for contact with drinking water, and conducts ongoing retesting to ensure the product continues to meet the standard over time. It's not a one-and-done claim — it's continuous verification.

The Pure XP Filter is NSF certified to Standard 42, meaning it has passed NSF's own rigorous evaluation for the reduction of aesthetic contaminants like chlorine taste and odor. When you see the NSF certification mark, you know an independent authority is standing behind the claim — not just the company selling it to you.

What’s the main difference between the new Pure XP Filter and the old Pure filter?

The Pure XP filter features a completely redesigned media structure for better performance. It offers higher flow rates, improved filtration efficiency, and longer filter life compared to the old Pure filter.

Is the media in the new Pure XP still carbon-based?

Yes, but with a major upgrade. The new Pure XP uses a solid carbon fiber block inner layer and a nanofiber engineered non-woven media with a more open pore structure for better flow, while still maintaining submicron filtration capability.

My filter casing is stuck on the Pure XP

Be sure to have the filter screwed onto the reservoir before attempting to remove the casing. Also, do not pinch or hold where the threads are as this will make it harder to unscrew.

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