Microplastics, we filter that.

MICROPLASTICS come from a variety of industrial and waste sources, including from larger plastic debris that degrades into smaller and smaller pieces. In addition, microbeads, a type of microplastic, are very tiny pieces of manufactured polyethylene plastic that are added as exfoliants to health and beauty products, such as some cleansers and toothpastes. These tiny particles easily pass through water filtration systems and end up in the ocean and Great Lakes, posing a potential threat to aquatic life and possibly human life.

As an emerging field of study, not a lot is known about microplastics or microbeads and their impacts yet on nature and our drinking water. The NOAA Marine Debris Program is leading efforts within NOAA (National Oceanic and Atmospheric Administration) to research this topic as well as numerous universities around the world. Standardized field methods for collecting sediment, sand, and surface-water microplastic samples have been developed and continue to undergo testing. Eventually, field and laboratory protocols will allow for global comparisons of the amount of microplastics and microbeads released into the environment, which is the first step in determining the final distribution, impacts, and fate of this debris.

Filter Removal Rates

Pure Filter: 99.62%

Nano Filter: 99.25%

Everyday Filter: 99.8%

Outdoor Filter: 99.25%

Smart Shield: 99.6%

Fridge Filter: >99.2%