Pure vs Nano

Quick answer: Both of our current pitchers, the Pure XP and the Nano XP, help reduce PFAS, lead, bacteria, viruses, microplastics, and pharmaceuticals. The real difference comes down to fluoride and flow. The Pure XP reduces fluoride and parasites and is made in the USA with a carbon fiber block core. The Nano XP does not reduce fluoride, which is intentional, and it pours up to 30% faster thanks to a pleated nano filter with twice the surface area. Both filters last about 100 gallons, roughly 3 to 4 months of typical use.

What is the difference between the Pure and Nano pitchers?

This is the question we get asked the most, and it is a fair one. Both pitchers look similar, both sit in the fridge, and both are gravity-fed with no installation. But they were designed around different priorities, and the current XP generation makes the split cleaner than ever: the Pure XP is our deepest-filtering pitcher and the one to pick if fluoride reduction matters to you, while the Nano XP is built for speed and for people who want to keep the fluoride in their water. Here is how each one works and how to choose.

Epic Pure XP: fluoride, PFAS, and parasite reduction

The Pure XP Pitcher is made in the USA with premium filtration media sourced from the U.S. and Japan. Its patented CoreXchange dual-layer design pairs an enhanced nano-fiber media with a carbon fiber block, and that combination is what lets a gravity-fed pitcher help reduce PFAS, fluoride, lead, chlorine, microplastics, pharmaceuticals, bacteria, viruses, parasites, and many other common tap water contaminants.

It is NSF Certified to NSF/ANSI Standard 42 and NSF/ANSI/CAN 372, and independently tested to NSF/ANSI Standards 42, 53, 401, and P231, with additional PFAS reduction testing under the latest NSF/ANSI/CAN 53 criteria. Importantly, it leaves the beneficial trace minerals that occur naturally in your water, so you are not trading minerals for filtration the way you would with reverse osmosis.

Who the Pure XP is for

If you are on municipal tap water and fluoride reduction is a priority, this is the one. It is also the natural pick for apartments, first-time filter users, and anyone who wants the broadest contaminant reduction we offer in a pitcher. Each filter is rated for 100 gallons, about 3 to 4 months of typical use, and the replaceable inner cartridge means you keep the outer housing and cut the plastic waste of a filter change by up to 75%.

Epic Nano XP: bacteria protection with a faster pour

The Nano XP Pitcher is one of our most advanced pitchers yet. Its dual-layer nano pleated filter has twice the surface area of previous Epic designs, which translates to an up to 30% faster flow rate. It helps reduce 70+ contaminants, including PFAS, lead, pharmaceuticals, bacteria, viruses, and microplastics, and it is independently tested to NSF/ANSI Standards 42, 53, 401, P231, and P473, with NSF certification to Standards 42 and 372. It is proudly assembled in the USA.

One deliberate design choice sets it apart: the Nano XP does not reduce fluoride. If you want to keep the fluoride in your drinking water, whether it occurs naturally or is added by your utility, the Nano XP filters around it while still targeting the contaminants above.

Who the Nano XP is for

The Nano XP is designed for everyday tap water, well water, camping, travel, and emergency preparedness. If your household empties a pitcher quickly and the pour speed of gravity filters has annoyed you before, the faster flow rate is a genuine quality-of-life upgrade. Like the Pure XP, it delivers up to 100 gallons per filter, about 3 to 4 months of everyday use, with the same waste-reducing replaceable inner cartridge.

Pure XP vs Nano XP: side by side

Which one should you get?

Choose the Pure XP if

• Fluoride reduction is one of your main reasons for filtering
• You want the most advanced filtration we make in a pitcher, including parasite reduction
• Made in the USA matters to you

Choose the Nano XP if

• You want to keep fluoride in your drinking water
• You are filtering well water or want a pitcher you can take camping or traveling
• A faster pour matters for your household

The bottom line

There is no wrong answer here. Both pitchers are independently tested against NSF standards, both target the contaminants people actually worry about, like PFAS, lead, and microplastics, and both cost pennies per gallon to run. Pick the Pure XP if you want fluoride gone and the deepest overall reduction. Pick the Nano XP if you want fluoride kept and a faster pour. You can compare the full lineup of water filter pitchers and dispensers, and when it is time for a fresh filter, replacement filters drop straight into the pitcher you already own. Still not sure? Send us a message and we will point you to the right fit.

Related reading

• Why Is Dasani Water Bad For You
• Are Plastic Water Bottles Giving You Microplastics?
• Benefits of Baking Soda in Water
• How Much Does Water Weigh?

This article is for educational purposes and is not medical advice.